Our Mission
We partner with our customers to together create and deliver business and process solutions that helps them achieve exponential growth in business valuation.
What is a mission statement?
A mission statement is a simple statement about the goals, values, and objectives of an organization. It helps a company respond to change and make decisions that align with its vision.
This brief description helps customers, employees, and leadership understand the organization’s top priorities.
As a company grows, it may reach its early goals, and they’ll change. So, it’s important to revise mission statements as needed to reflect the business’s new culture as it achieves its goals and develops new targets.
“Our mission is to provide innovative products and exceptional services that exceed our customers’ expectations while maintaining a commitment to sustainability and social responsibility.”
How to Write a Mission Statement
- Explain your company’s product or service offering.
- Identify the company’s core values.
- Connect how your company’s offering aligns with your values.
- Condense these statements into one.
- Make sure it’s clear, concise, and free of fluff.
1. Explain your company’s product or service offering.
You want prospects to understand what your company does in a literal sense. This means explaining your offering in basic, clear terms. Your explanation should answer the most basic questions like:
- Are you selling a product or service?
- Why would customers buy it?
- How does your offering solve for the customer?
Record your answers and focus on how your product or service brings value to your buyer personas, otherwise known as your target audience.
2. Identify the company’s core values.
Now, this is where you can start thinking bigger. You didn’t just make a product or service at random. Instead, you’re most likely motivated by a set of core values.
Core values are deeply ingrained principles that guide a company’s actions. Take HubSpot’s culture code, HEART, for example:
- Humble
- Empathetic
- Adaptable
- Remarkable
- Transparent
These are principles that not only company employees respect, but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement.
3. Connect how your company's offering aligns with your values.
So how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.
For example, if one of your core values centers on innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices. Essentially, you’re taking the literal benefit of the offering and expanding it to serve a higher purpose.
4. Condense these statements into one.
A mission statement can be as short as a single sentence, or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose. You need to state the what, who, and why of your company:
Core values are deeply ingrained principles that guide a company’s actions. Take HubSpot’s culture code, HEART, for example:
- What: The company offering
- Who: Who you’re selling to
- Why: The core values you do it for Once you have successfully conveyed your message, it’s time to refine and perfect your statement.
These are principles that not only company employees respect, but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement.
5. Make sure it’s clear, concise, and free of fluff.
Above all, your mission statement is a marketing asset that is meant to be clear, concise, and free of fluff. It should clearly outline the purpose of your company offering and show the common goals the company is working to achieve. You should also have other team members or advisors read the mission statement and make adjustments if needed according to their recommendations.